WORKS / THIGH
The real pearl, since 1919.
Damasco Studio for Coscia Gioielli, a leading brand in the world of pearls that has been transforming the finest pearls into true emotions for over a century.
For more than 10 years, our work has supported Coscia Gioielli and its brands—LELUNE and Glamour—on a journey of growth, expansion, and consolidation of their identity, both digitally and in the global luxury market.
CONCEPT
The project is rooted in the history of Coscia Gioielli, a family that has been synonymous with quality and the finest selection of pearls since 1919. The true strength of the brand lies in the legacy of know-how passed down from generation to generation and the ability to adapt this tradition to the contemporary, creating jewelry that speaks to the heart and mind.
Damasco Studio has transformed this heritage into a powerful narrative that celebrates the intrinsic beauty of pearls, emphasizing their rarity and emotional value.
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Our strategy has highlighted our ability to offer a variety of Coscia collections—from classic to modern styles—making each piece accessible to the diverse tastes of our customers while maintaining an inimitable elegance. The pearl, a symbol of purity and refinement, thus becomes the emblem of timeless elegance that spans eras and styles.
The real gem, a story of excellence.
STRATEGY
Damasco Studio x COSCIA Gioielli has developed an integrated project:
- Analysis of the History and Value of the
Brand An in-depth analysis of the long history of COSCIA Gioielli, examining its family roots and its position in the pearl industry. This allowed us to identify the distinctive elements that make the brand unique, and to define a communication strategy that would enhance these aspects.
: Multichannel Management and Brand Expansion Damasco Studio supports COSCIA in managing various communication channels, developing content for social media, designing catalogs and various graphic materials, coordinating materials for international trade shows, and managing the expansion of the group’s various brands. Each initiative is designed to communicate the excellence of craftsmanship and the superior quality of pearls, making the brand a reference point for both luxury audiences and younger, more dynamic customers.- Strategic Partnership with
Our work has not been limited to communications; we are accompanying COSCIA Gioielli on a path of strategic growth, supporting the brand as it expands into new markets and consolidating its position among the industry leaders. Through a tailored approach, every touchpoint-from digital to event management-reflects the exclusive identity and prestige of the brand.
RESULT
Thanks to Damasco Studio’s aesthetic and strategic approach, Coscia Gioielli has been able to strengthen its legacy while modernizing its image. Our consultancy has enabled the brand to consolidate internationally, reaching new audience segments without ever losing its authenticity. Every detail of communication, from content for social to trade show presentations, helped create a coherent and powerful narrative where tradition and innovation are seamlessly intertwined.
Damasco Studio provides ongoing coaching through regular analysis and monitoring of results, ensuring that brand growth is steady and in line with the ambitions of the global luxury market.
DIGITAL STRATEGIES || GRAPHIC DESIGN || SOCIAL MEDIA MARKETING || TRADE SHOW SET-UP || PHOTO&VIDEO MAKING
