WORKS / SUAREKA AND THERANDA
Wine tasting, in image.
Damasco Studio for Suhareka and Theranda, two wines from Agrokosova Holding. We developed the brand identity through an integrated project that included analysis, research, and style definition.
The project included label design, packaging design, and photo and video production, with a view to strategic positioning and enhancing the uniqueness of each wine.
CONCEPT
Suhareka and Theranda’s design aims for a balance between tradition and modernity, with a graphic identity that enhances both the quality of the product and its connection to the land.
Theranda is characterized by a use of geometries and patterns specific to each variety, giving it recognizability and personality; Suhareka adopts a more minimalist style, dominated by an iconic “S,” a symbol of authenticity and strength.
STRATEGY
Developing a distinctive brand image: creating sleek, modern labels and packaging for a unique and easily recognizable visual identity.
Coordinated identity: design of a harmonious aesthetic that distinguishes and enhances both wines while maintaining a common thread of elegance and consistency.
Visual content for the market: production of photos and videos to tell the story and values of the wines, strengthening their presence in both local and international markets.
Functional and attractive packaging: designing packaging that protects the product and captures the consumer’s attention, geared toward an audience that seeks quality and aesthetics.
SUCCESSFUL RESULT
Suhareka and Theranda’s branding project gave the two wines a refined and defined visual identity, capable of capturing the consumer’s attention and reinforcing the perception of the Agrokosova brand as synonymous with quality and excellence.
The aesthetic consistency between the two products, while maintaining a distinct style for each, has allowed both wines to be successfully positioned in the market, increasing their recognizability and differentiating them from competitors.
ANALYSIS & RESEARCH || BRAND IMAGE || GRAPHIC DESIGN || PHOTO&VIDEO MAKING
