{"id":1978,"date":"2024-11-13T16:49:48","date_gmt":"2024-11-13T15:49:48","guid":{"rendered":"https:\/\/www.damascostudio.it\/work\/suhareka-and-theranda\/"},"modified":"2026-08-03T17:19:16","modified_gmt":"2026-08-03T15:19:16","slug":"suhareka-and-theranda","status":"publish","type":"work","link":"https:\/\/www.damascostudio.it\/en\/work\/suhareka-and-theranda\/","title":{"rendered":"Suhareka and Theranda"},"content":{"rendered":"\t\t
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WORKS<\/a> \/ SUAREKA AND THERANDA<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Wine tasting, in image.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Damasco Studio for Suhareka and Theranda, two wines from Agrokosova Holding. We developed the brand identity through an integrated project that included analysis, research, and style definition. <\/p>

The project included label design, packaging design, and photo and video production, with a view to strategic positioning and enhancing the uniqueness of each wine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CONCEPT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Suhareka and Theranda’s design aims for a balance between tradition and modernity, with a graphic identity that enhances both the quality of the product and its connection to the land.<\/p>

Theranda is characterized by a use of geometries and patterns specific to each variety, giving it recognizability and personality; Suhareka adopts a more minimalist style, dominated by an iconic “S,” a symbol of authenticity and strength.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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STRATEGY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Developing a distinctive brand image<\/strong>: creating sleek, modern labels and packaging for a unique and easily recognizable visual identity.<\/p>

Coordinated identity<\/strong>: design of a harmonious aesthetic that distinguishes and enhances both wines while maintaining a common thread of elegance and consistency.<\/p>

Visual content for the market<\/strong>: production of photos and videos to tell the story and values of the wines, strengthening their presence in both local and international markets.<\/p>

Functional and attractive<\/strong> packaging: designing packaging that protects the product and captures the consumer’s attention, geared toward an audience that seeks quality and aesthetics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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SUCCESSFUL RESULT <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Suhareka and Theranda’s branding project gave the two wines a refined and defined visual identity, capable of capturing the consumer’s attention and reinforcing the perception of the Agrokosova brand as synonymous with quality and excellence.<\/p>

The aesthetic consistency between the two products, while maintaining a distinct style for each, has allowed both wines to be successfully positioned in the market, increasing their recognizability and differentiating them from competitors.<\/p>

ANALYSIS & RESEARCH || BRAND IMAGE || GRAPHIC DESIGN || PHOTO&VIDEO MAKING<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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