{"id":1998,"date":"2024-11-13T15:43:16","date_gmt":"2024-11-13T14:43:16","guid":{"rendered":"https:\/\/www.damascostudio.it\/work\/itaka\/"},"modified":"2026-08-03T17:19:30","modified_gmt":"2026-08-03T15:19:30","slug":"itaka","status":"publish","type":"work","link":"https:\/\/www.damascostudio.it\/en\/work\/itaka\/","title":{"rendered":"Itaka"},"content":{"rendered":"\t\t
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WORKS<\/a> \/ ITAKA<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ideas for hospitality.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Damasco Studio developed a brand image enhancement project for Itaka, studying a visual and communication strategy that would reflect the excellence of Italian design and the sustainable craftsmanship of reclaimed leather accessories.<\/p>

The project included the creation of photographic and video content, accompanied by the design and production of catalogs capable of expressing the quality and attention to detail that characterize each Itaka product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CONCEPT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The concept for Itaka focuses on the idea of refined and sustainable hospitality, where the elegance of Italian reclaimed leather meets the practicality and warmth of hospitality.<\/p>

Every accessory, from placemats to roomware, is designed to elevate the guest experience, bringing style and sustainability to the everyday hospitality experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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STRATEGY<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  1. Brand image study<\/strong>
    Creating a corporate image that communicates Itaka’s distinctive values of design, sustainability and hospitality.

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  2. Market Positioning<\/strong>
    Developing a positioning strategy aimed at positioning Itaka as the benchmark for sustainable luxury accessories in the hospitality industry.

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  3. Photo and video making<\/strong>
    Producing visual content that enhances the quality of materials, functional design and aesthetics of products, with a focus on the sensory experience these accessories provide.

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  4. Catalog creation<\/strong>
    Creating elegant and functional catalogs designed to accompany the customer in discovering Itaka’s offerings and to tell the story and creative process behind each product.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    SUCCESSFUL RESULT <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    The project has given Itaka a refined and recognizable brand image to appeal to the high-end hospitality market and position itself as a leader in the reclaimed leather accessories industry.<\/p>

    Thanks to a cohesive visual strategy and quality photographic and video presentations, Itaka was able to consolidate its positioning, emphasizing the value of sustainable Italian design and establishing itself as the preferred choice for those seeking elegance and innovation in guest care.<\/p>

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